Cosmetics companies and cosmetologists, as well as trainers and pharmaceutical salespeople, must show that they do not discriminate against or shame fat people. Their requests to sell products in FatLand are, however, much more likely to be approved if they can show that they feature fat people in their ads and that the products they sell benefit fat people especially. The last is a slippery slope because diet products are forbidden in FatLand, as are diet ads. So "benefit" here has to be defined as making fat people feel good or happy without reference to their size(s).
Reminder: FatLand 2 will be free from October 16-October 21 on Amazon Kindle to honor Love Your Body Day!